A complete redesign of the corporate brochure for Bridges Executive Centre (Hong Kong).
Bridges Executive provides office space and company administrative services to both local or overseas businessmen. While its competitors often attract customers with lower price tag, Bridges Executive targets a more well-to-do clientele by offering the best services, elegant office space in prime locations in Hong Kong. Yet until 2011, the corporate brochure that was given to their clients still lacked the style and was clearly dated.
The new brochure was completely rewritten and redesigned to better reflect the company’s message and aspiration. It also helped them to better formulate their brand style.