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  • my design
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    • in English
    • 中文版內容更豐富啊 ^^
  • contact me
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Philips GoGear

GoGear is one of the Philips subsidiary brand which produces a range of audio accessories (MP3 players, mini speakers, etc). While it is targeting a low-end market, the products maintain the Philips quality. They also come in a wide range of brightly toned, cheerful colours.

To keep the cost of packaging low, we must use one pattern for all. The end design proves to go nicely with whatever product in whatever colour, with a touch of the lively, happy, lightweight tone that echos the brand itself.

What I did

Competitors research
Design & visualisation
Product rendering art direction
Artwork execution

Year

Hong Kong, 2013.

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